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App Store devs can now make their games available for pre-order

The Cupertino giant rolled out the feature yesterday, meaning devs can now make their apps available for pre-order 90 days before they're due to launch,

Chris Kerr, News Editor

December 12, 2017

1 Min Read
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Apple is letting creators make their games and apps available for pre-order on the App Store. 

The Cupertino giant rolled out the new feature yesterday, meaning devs can now make their apps available for pre-order 90 days before they're due to launch,

Anyone using the feature will be able to track the performance of their pre-orders to gauge interest, which will no doubt be useful when it comes to planning and marketing. 

Developers will also able to make pricing changes and other tweaks during the pre-order period, although customers will always be charged the lowest price -- so either the one they accepted for pre-order, or the price on the day of release.

On the consumer side, anyone who places a pre-order will get a launch notification when it finally hits shelves, and the app itself will then be downloaded automatically. 

For paid apps, customers will be charged before the software is downloaded, while freemium apps will naturally be downloaded free of charge.

Interested creators can learn more about App Store pre-orders, including how to use the new feature, by clicking right here.

About the Author

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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