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Marketing on a 0$ budget, and how my game got to the other side of the world!
Without a player, there is no game. Following up on my last article, here’s how I brought my game to the players.
Other than the #Contactics hashtag and posting the game on Twitter, Facebookand Reddit, I didn’t have any plans for its distribution.
The official twitter account for Rezzed was talking about all the cool games that would be playable on the show floor, and I mentioned mine. People asked for copies, so I made sure to meet these people and hand them some.
I didn’t want to take the game developer’s hard earned space, so I placed some cards around the food hall and tweeted about it.
There were so many Nintendo 3DS consoles around, I changed my Streetpass greeting to mention the game!
It was a great chance to meet game developers I admire: Rami Ismail (Vlambeer),Mike Bithell (Thomas Was Alone), Dean Hall (DayZ), Ed Stern (Splash Damage),Paul Dean (Shut Up & Sit Down), Team 17, Creative Assembly, Destructoid andBoneloaf to name a few!
I handed each a copy and their faces lit up once they realized what it was!
After coming back, I published my first article on Gamasutra. It got featured, and stayed on the front page for two days! The readers shared it, which lead to the game popping up in a lot of websites.
If anyone mentioned the game on twitter, I thanked them!
This was a big milestone for me. Having learned a lot from reading articles on Gamasutra over the years, it was my chance to help other aspiring game designers.
Next up, I brought it to the first MCM Dublin Comic Con!
I left the coolest one for last! One of the organizers for the Canada Photo Convention saw my game online and thought it would be a great way to break the ice and get people networking.
She asked me for some adjustments to better suit photographer’s business cards, I looked up Creative Commons and, starting from April 22, the game will be at Canada Photo Convention 2014!
Better yet: every person who registers will get a copy of the game and the one who collects the most business cards during the event will get a prize!
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