App stores need to start now to create customer loyalty by not only showcasing the biggest sellers, but also by finding less well-known games.
Unity and Sony Ericsson have created a curated app store for their new Xperia Play smartphone. The deal gives Unity engine titles preferred exposure on the app store and encourages Unity developers to port their titles to the phone.
One of the biggest problems with app stores has been the deluge of bad software and knock-offs. Curated app stores allow users to find gems.
What companies need to do now is prove that their “gems” are really the best available titles, and featured apps are not just based on graft. This is a branding challenge, but also a staffing and vetting issue. App stores need to start now to create customer loyalty by not only showcasing the biggest sellers, but also by finding less well-known games. “Curator” should mean “guardian,” not “advertiser.”
http://www.gamesindustry.biz/articles/2011-02-15-union-on-board-to-bring-games-to-xperia-play
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