GameAnalytics acquired by mobile ad specialist, Mobvista

Behavioral analytics platform GameAnalytics has been acquired by Chinese mobile publisher and ad specialist, Mobvista, for an undisclosed fee. 

Mobvista says the purchase will give developers access to a "complete" tech platform with the ability to drive revenue and maximize lifetime value. 

GameAnalytics currently serves over 25,000 registered game developers, including PopCap, Flaregames, and Hipster Whale, and has tracked over 1 billion unique players since launching in 2012. 

"We look forward to accelerating platform innovation and continuing to improve the ways game developers across the globe identify and monetize their most valuable players," said GameAnalytics founder, Morten Wulff. 

Following the acquisition the Danish company will maintain its operational independence, and will continue to offer its core analytics service free-of-charge.