Outlines strategy, ideates, advocates for, and executes 3rd party marketing opportunities that deliver meaningful consumer awareness, engagement, and sell-through, in partnership with Product Marketing leadership / internal stakeholders / partner organizations and with a focus on special projects such as video executions, trade shows integrations, etc. as personally owned area of business

Supervises integration of 3rd party content into highly complex global special projects, including Nintendo Direct videos and E3, and contributes to creation of and adherence to complex project charters and schedules that can be highly interdependent on efforts of global stakeholders and internal / external partners

Sets strategy, documents, and communicates 3rd party Special Projects calendar

Spearheads development and implementation of best-in-class project-management practices across PDR product marketing team and global stakeholders

Supervises hardware loan program for 3rd party developers

Collaborates with internal stakeholders, partners, and vendors to create value-adding merchandising opportunities for Nintendo’s 3rd party business (engaging and innovative promotional items, etc.)

Work in close partnership with other global regions (NCL and NOE) in both English and Japanese to design and execute special projects based on best practices.

Creates and executes marketing funding agreements / Action Memos, reviews / approves invoices, and manages budget allocated to owned area of business

Supervises work of assigned staff, including delegation of tasks and provision of guidance / training

Evaluates effectiveness of marketing investments in owned area of business and adjusts plans accordingly to continuously improve ROI and deliver on PDR business goals. As part of this work, supervises the generation and analysis of applicable reports on an ongoing and ad hoc basis and drives recommendations based on said learnings

Acts as a compelling front-line representative and advocate of PDR marketing and departmental priorities / goals with internal and external stakeholders

Manages the support of internal initiatives generated by NOA Sales and Marketing teams that involve 3rd party content and impact owned area of business

Analyzes and understands market / consumer / retailer / industry trends

Briefs internal and external stakeholders on priority initiatives for owned area of business in a timely and productive manner

Coordinates and delivers internal product demonstrations

Evaluates games in various stages of development to assess product quality, demand potential, and alignment with strategic objectives

Works closely, effectively, and in cooperation with external and internal stakeholders to ensure assets and marketing materials are accurate and consistent with key messaging and strategy

Works with highly confidential information in a fast-paced, high-pressure environment that requires scheduling flexibility during peak seasons

Up to 15% travel

Other duties as assigned