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New partnership will give 2K access to over 2000 NFL player likenesses

2K has signed a new partnership that will allow it to include the likenesses of NFL players in multiple football games.Â

Chris Kerr, News Editor

July 31, 2020

1 Min Read
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2K has signed a partnership with OneTeam Partners and the National Football League Players Association that will allow the publisher to include the likenesses of NFL players in multiple football games. 

The deal will give 2K the right to feature the names, numbers, images, and likenesses of over 2000 current NFL players. The financial terms of the agreement weren't disclosed. 

The news comes a few months after 2K penned a "multi-year partnership" with the National Football League that will allow it to create a number of new football video games. 

That deal, however, will prevent 2K from going head-to-head with EA in the simulation genre, as it specified those new projects must be "non-simulation football game experiences." 

At the time, 2K president David Ismailer said the company will design "approachable and social" games that are "centered on fun."

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About the Author

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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