Let’s understand Gamification: This is what Wikipedia says- ‘Gamification is the use of game thinking and game mechanics, in non-game contexts. E.g., competitive behavior, emotions – in order to engage players (e.g. users, customers).’
Let me stand corrected—this is not a threat, but merely a statement.
Who doesn’t like to compete—everyone does, right? The left out segment, no App Developers want to target as well (surely, as they have attained Nirvana!)
Enough of small talk. Let’s understand Gamification:
This is what Wikipedia says- ‘Gamification is the use of game thinking and game mechanics, in non-game contexts. E.g., competitive behavior, emotions – in order to engage players (e.g. users, customers).’
Got you thinking, right? Exactly! This relates to our prospects, customers, and users’ behavior.
Specifically, in context of Mobile Apps, Gamification (not limited to Gaming apps) would mean to use Leaderboards, Rewards, Gifting, Avatars, Buddy’s, Achievement, Review and many more, to keep our users engaged. For each of these, there always will be 2 perspectives—App Users and App Developers.
Not Gamifying Your Mobile App – Gear Up for a Short Run
Yes Leader-boards Engage:Gaming App—it could be their rank in a city, country, world, gender wise, age wise, among their friends and so on
E-Commerce app—users could check out the top selling products in a region
Social Media App—users could check highest number of shares from friends (All this surely, induces competitiveness)
Developers—Can see their top active users:
Gaming App—top users who are making in-app purchases, stuck at a specific level
E-Commerce App—top 10 products viewed, bottom 5 products purchased, top 3 regions with highest sales (revenue wise), top 3 products selling in a region
Gifting as a Game Changer:
Not Gamifying Your Mobile App – Gear Up for a Short Run
Avatars – What are you today?
Not Gamifying Your Mobile App – Gear Up for a Short Run
Power to Review/Recommend:
Not Gamifying Your Mobile App – Gear Up for a Short Run
Of course, knowledge is better gained when researched, than just read.
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