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Report: Fruit Ninja creator Halfbrick cuts workforce by 50 percent

The Australian mobile studio has been struggling of late, and is attempting to regain momentum by restructuring around its most successful titles, Fruit Ninja and Jetpack Joyride.

Chris Kerr, News Editor

March 13, 2018

1 Min Read
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Fruit Ninja creator Halfbrick has laid off 30 employees, which amounts to around half of its entire workforce. 

As reported by CNET, the Australian mobile studio has been struggling of late, and is attempting to regain momentum by restructuring around its most successful titles, Fruit Ninja and Jetpack Joyride

These layoffs are apparently the result of that change in tack, and come around two-and-a-half years after the company made its last two game designers redundant

According to anonymous sources, the company's main Brisbane office now houses less than 30 staffers, all of whom are focused entirely on maintaining Fruit Ninja and Jetpack Joyride

The developer also has an office in Spain, but it's unclear how (if at all) that studio has been affected by the cuts. Gamasutra has reached out to Halfbrick for comment.

About the Author

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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