Tilting Point expands UA Fund with $132M annual investment

Newsbrief: Mobile game publisher Tilting Point has bolstered its User Acquisition Fund by committing to invest $132 million annually to help developers scale up their game projects. 

Tilting Point hopes the additional cash will allow devs to break through the noise in the free-to-play mobile market, while also giving them the chance to expand the scope of their live operations and user acquisition efforts. 

"We are uniquely positioned to address the pain points developers face in breaking through the clutter, efficiently acquiring players, and increasing their life time value," said company CEO, Kevin Segalla.

The fund was initially established back in 2016, with the publisher committing $12 million to the cause at the time.