Ubisoft takes aim at emerging markets with new office in Russia

Newsbrief: Ubisoft has opened a new office in Moscow, Russia, as the company looks to provide better community management and support to its Russian customers. The publisher says that it plans to work closely with Russian partners to take advantage of the emerging Russian video game market. It's hardly a surprisingly move, given that Russia had the largest number of total active players during the beta tests for Ubisoft's The Crew. The new offices will be headed up by Olga Lazareva, previously a business development manager at Electronic Arts. Lazareva and her team will look to increase Ubisoft's involvement with the local Russian game communities.