Designing, developing, distributing and publishing games is perhaps one of the riskiest businesses around.

But you don't have to be a finance droid to make a few effective changes to your operation that will give you a better chance of long-term sustainability, and therefore, more creative freedom.

At GDC Next 2014, SuperData CEO Joost van Dreunen identifed the major stumbling blocks that game companies face, and examined how others have either overcome or succumbed to them to help developers stay in business while pursuing their passions.

"How to Catch a Unicorn: De-Risking Creativity" (embedded above) was a good talk built on market data, consumer insights and company case studies, and you can watch it now right here for free on the GDC Vault.

About the GDC Vault

In addition to this presentation, the GDC Vault offers numerous other free videos, audio recordings, and slides from many of the recent Game Developers Conference events, and the service offers even more members-only content for GDC Vault subscribers.

Those who purchased All Access passes to recent events like GDC, GDC Europe, and GDC Next already have full access to GDC Vault, and interested parties can apply for the individual subscription via a GDC Vault subscription page. Group subscriptions are also available: game-related schools and development studios who sign up for GDC Vault Studio Subscriptions can receive access for their entire office or company by contacting staff via the GDC Vault group subscription page. Finally, current subscribers with access issues can contact GDC Vault technical support.

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