Mobile games continue to lead the app marketplace in terms of revenue, virality, and engagement.
According to all predictions and implied suggestions from the game market, they will continue to remain like that for an unspecified time in the future. But not all mobile game development companies are going to get their share of this pie of growth and fortune. It is time to consider if you want to see your mobile game to be among the best earners, what common flaws to avoid and what are the principles to adhere to.
Let us have a closer look at the biggest three flaws in most mobile games and effective tips to avoid them.
1. Lacking brand elements
If you are into mobile game development, you must have known already that it is a tough proposition to get assured success with just one game hitting the App marketplace. Yes, most successful mobile game development companies basically come with an array of game titles which over a time average the losses with a few successful games. You must be doing this in the long run, but you need to keep this in mind from the day one. When you are going to publish several games, every game should carry some brand specific elements that are instantly recognizable. Take any Nintendo game, and you can see how they are consistent to offer the branding elements across the games. If you need to grow as a game development company, branding will be a vital part of your growth story. Here are some tips to use brand elements in games.
Are your games mostly going to belong to one game niche? In that case, the niche itself can be the part of your branding strategy.
In case you are developing action games, maintaining a synchrony or a kind of subtle symmetry in the major game characters is one way to do a branding that over time can be recognizable.
You can also use your brand colors consistently across the games, especially in settings and other administrative areas.
Introducing brand themed warriors or a racing car is also an effective way to do this.
A distinct visual effect coupled up with a recognizable sound effect can also easily refer to your brand.
Lastly, always make sure each of your game looks distinct from all the games of your niche.
2. Not taking care of the monotony of re-trying
This is the single most important factor that prevents many games from having game player engagement beyond the initial levels. The first few levels can be easy to master and entertaining, but as it gets tougher with every subsequent level, the players need to play again and again in the pursuit of passing over to the next level. Well, as long as levels will be there with challenges paced up from one level to the other, this trying and re-trying will be there. Most developers and players think the same. But what if consecutive efforts are useless for most of your users and at various levels they decide to quit or just forget the app out of a sheer feeling of monotony? Obviously, as a developer, you need to take care of it. Here are some tips to prevent the failed attempts from leading to dumping your game.
At every level offer several stars as ratings to their excellence. Now if for upgrading from the Level 1 to the Level 2 the player needs only 4 out of 9 stars, the subsequent levels will require higher star counts. But you can allow them to pass on to Level 9 from Level 8 if the player achieved more than 50 stars accumulatively in all previous levels. Thus, by breaking the levels into stars and points, you allow more ease for the players to get to the next level.
To make the level barrier further easier for the game players you can also invite them to watch an in-app ad video and get some stars or points in that level.
For racing games, you can always allow the players are playing single player version of the game across all levels and road challenges.
For multiplayer games, lending the game player friend points or ratings is another nice way to tackle the challenge of game levels. This will also give the game more social media exposure.
3. Absence of social integration
Just as in the case of shopping, any website or any digital interface, games are also tremendously exposed to social platforms. No, we are not talking about publishing your mobile game and promoting it with a Facebook campaign. Neither are we talking about publishing your mobile game over the social gaming platforms. We are talking about integrating social media into your game app to allow players invite their friends to play. Most of the big mobile games are now unthinkable without this social game playing feature integrated within them. Can your game afford to be different?
By integrating social game playing with connected friends, you make the players more engaged with the game app and in effect make them spend more time playing the game. It also works great as a suggestion ad review tool and to spread the word quickly about the game. If you have liked the game, by inviting others to play you actually pushing more downloads and engagement. Social gaming is a silent marketing tool as well that can make your game gain quick popularity in many circles.
As a successful game developer who learned the science and art of building quality games, you can argue that there are several other flaws that deserve equal attention as the ones we just mentioned above. We agree there would be dozens or even more if we really list all the common flaws in mobile game development. But, here we tried to focus only on the aspects that have not been discussed much as of now in the mobile game development community.
Author Bio:
As CMO, Juned is focused on advancing IndianAppDevelopers company in mobile application development services
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