Activision says that its 2nd map pack for Call of Duty: World At War saw one million downloads in its first week on Xbox Live and PlayStation Network, following around two million sales of the game's first map pack DLC.
Activision says that 2nd map pack for Call of Duty: World At War saw one million downloads in its first week on Xbox Live and PlayStation Network. The Treyarch-developed map pack contains four separate maps, including Bonsai, Corrosion, Sub Pens and Shi No Numa, and is priced at $9.99 on both download services. World at War's first map pack passed the million-download milestone roughly within its first two weeks on the service, and Microsoft said at the time that it set a record for first-week downloads on Xbox Live. In a recent call to investors, Activision said the first map pack has now sold around 2 million units, as publishing exec Mike Griffith spoke about the importance of DLC to the company's revenue strategy. He said map packs and add-on DLC "insulates us from the used game market", and also allows retailers to hold higher pricing on the related games for longer.
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