20th Century Fox Hires 50 Cent Exec Producer As VP Of Video Game Production

Twentieth Century Fox said Wednesday that it hired former Vivendi Games executive producer Andre Emerson for the newly-created position of VP of video game production. At Vivendi Games, Emerson led production of the 50 Cent video game franchise, which Fox said sold over 2.5 million units. Emerson was also formerly CEO of video game consultancy firm Bad Butterz Productions. He was also executive producer of the recently-released Wet, and was writer and director on the 2002 Namco game Dead To Rights, among other credits. “Andre has a phenomenal background in video game production with a fair balance of licensing experience that will bring a wealth of knowledge and insight to our team. We’re looking forward to Andre contributing his development expertise as we expand our presence in this space,” said Gary Rosenfeld, Fox Licensing's SVP of New Media. Fox Licensing markets and licenses the company's various properties on behalf of its film and TV divisions. Games based on Fox properties include titles such as Aliens Vs. Predator and Prison Break.