Officials from AMD have unveiled a new PC CPU specially made for video games, which will become the company’s most expensive consumer processor ever, at a price of $1,031...
Officials from AMD have unveiled a new PC CPU specially made for video games, which will become the company’s most expensive consumer processor ever, at a price of $1,031. The release of the chip, named the Athlon 64 FX-57, forms part of AMD’s strategy to shake off its image as a value-priced alternative to Intel. The FX-57 will be used by a number of PC resellers, including Alienware, who will include it as part of its $2,500 Aurora 7500 line. Referring to PC gamers’ willingness to pay high costs for high performance hardware, AMD product manager Jonathan Seckler commented to the Reuters news agency: "These customers are our most loyal. They will pay the price of our best product, and we're raising our prices." In other AMD news, the chip manufacturer has filed an anti-trust suit against Intel for alleged unfair trade and monopolistic practices, registering a 48-page complaint (PDF) in federal district court, and setting up a special page on its website to explain the claim. The major points of the complaint include accusing Intel of forcing major customers to accept exclusive deals; withholding rebates and marketing subsidies as a means of punishing customers who buy more than prescribed quantities of processors from AMD; threatening retaliation against customers doing business with AMD; establishing quotas keeping retailers from selling the computers they want; and forcing PC makers to boycott AMD product launches. AMD further contends that, as a potential monopolist, Intel is artificially keeping the price of processors high, and suffocating innovation and competition. Intel has not yet commented on the suit.
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