Analysts Back Nintendo Handheld Strategy

In a report from Bloomberg a number of key market analysts and commentators have come out in support of Nintendo’s handheld console strategy, claiming that the market for the PlayStation Portable (PSP) and the Game Boy/Nintendo DS is not likely to overlap in the short term. "Sony's PSP is more directly targeted at adults," says Shinko Investment Trust Management senior analyst Takashi Okatani. "That's better understood now." Meanwhile, NWQ Investment fund manager Peter Boardman has commented that "Parents would be a lot more willing to pay $99 than $400… Nintendo's strategy is good. Theirs is the kids' game machine." Source: Bloomberg