Commodore Gaming Opens North American HQ

Officials from Commodore Gaming have announced that the company is to open a new North American headquarters in Stamford, Connecticut, with ex-EA regional sales manager Bill Sims joining the company as vice president of North American sales. The Commodore name is owned by Netherlands based Yeahronimo Media Ventures, who in 2005 partnered with fellow Netherlands firm The Content Factory to form the new company Commodore Gaming. As such, the firm bears no relationship to the original U.S. company Commodore Business Machines, which marketed the 8-bit Commodore 64 home computer and the 16-bit Amiga family. The launch of the four current models of gaming PC produced by the company was already announced at E3. At the time it was revealed that the products would only be available online, with a retail rollout to follow later – it is unclear how the establishment of a North American headquarters might alter these plans. "Commodore Gaming will now be able to ensure North American customers get the same level quality and service that has been offered overseas. By opening a U.S. office we can better serve the country where the original Commodore was born and show our commitment to bringing the fastest and most beautiful computers available to the U.S.", said Bala Keilman, CEO for Commodore Gaming. "Bill Sims knows the industry like no one else and we are extremely proud to have him join our family. His unparalleled experience in the gaming industry will enable Commodore to win in a market where we are the clear price/performance leaders,” he added. Sims commented, "Commodore is an iconic brand with a rich history who I am very proud to be working with as we continue their fine tradition. I look forward to representing Commodore Gaming with the same passion and dedication as I did representing EA for the past seventeen years.”