Philippines-headquartered firm Digital Media Exchange, a South-East Asia based game distributor, is unveiling a new set of worldwide-aimed services including testing, research, and community management.
Philippines-headquartered firm Digital Media Exchange, a South-East Asia based game distributor, is unveiling a new set of worldwide-aimed services including testing, research, and community management. DME, whose online games division, Mobius, has over 7.1 million registered accounts and a peak of 1.1 million active users per month, offers testing, market research, moderation and community management and safety supervision. The firm also consults on player attraction and retention strategy, in addition to acting as an online publisher. "The global service provider approach allows companies to keep a bigger slice of revenues as well as retain full control over their IP," says DME CEO Scott Countryman. DME also supports developers in discovering and deploying alternative monetization strategies such as in-game item sales and purchasable options like character re-names and faction changes in games. The company says it's been working with "several major publishers" trying out its game management offerings, and says it's already worked with Mu Online and the Build-A-Bear online world on alternative revenue streams. "The integrated, full life cycle offering DME now provides is the next step in the evolution of game services providers," says Countryman. "DME can help publishers reduce costs and create new monetization models based on steady revenue from the world market."
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