Nvidia announced a strategic relationship with Electronic Arts, in which Nvidia hardware will become the "preferred PC graphics platform for EA's worldwide studios."
Presumably, EA development teams already use Nvidia hardware, and will continue to use hardware from Nvidia competitors like ATI. Thus the deal is largely symbolic, but the companies said that they will discuss ways to implement Nvidia-specific features and effects in upcoming EA titles in hopes of giving Nvidia users added benefits. As part of the deal, Nvidia also gets exclusive OEM bundling rights to certain EA PC titles published under the EA Games and EA Sports brands.
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