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EA's Hilleman: Biz Shift Means No New Consoles For A While

Trends toward smaller platforms, digital distribution, and an exhausting current-gen console war mean "we’ll see a PlayStation 3.5 before we see a PlayStation 4 and an Xbox 560 before we see an Xbox 720," according to EA CCO Rich Hilleman.

Leigh Alexander, Contributor

August 28, 2009

1 Min Read
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The explosion of casual platforms and digital distribution has ushered in new design paradigms, and core console makers have exhausted themselves launching the current generation -- so a new console generation isn't coming anytime soon, says Electronic Arts chief creative officer Rich Hilleman. "I expected we’ll see a PlayStation 3.5 before we see a PlayStation 4 and an Xbox 560 before we see an Xbox 720,” said Hilleman at Stanford's Hot Chips conference, according to Venturebeat. "The biggest shift is how fast packaged goods games are changing and going away," he said. The barrier to entry for digitally-distributed portable games on iPhone, Nintendo DSi and PSP is getting lower and lower, and spells a two-to-one dominance for such platforms over traditional consoles. That means lower development costs and smaller team sizes, Hilleman said, calling it the "democratization of game development." While it creates a more competitive environment for traditional developers, it also creates an entry point for talent that will serve games in the end. Another factor affecting the timing and nature of future console generations is on-demand and streaming services, concepts beginning to crop up with cloud-based set-top box services like OnLive. Hilleman is looking forward to these technologies, and says he knows of seven startups globally working on "remote desktop for gaming" services.

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About the Author

Leigh Alexander

Contributor

Leigh Alexander is Editor At Large for Gamasutra and the site's former News Director. Her work has appeared in the Los Angeles Times, Variety, Slate, Paste, Kill Screen, GamePro and numerous other publications. She also blogs regularly about gaming and internet culture at her Sexy Videogameland site. [NOTE: Edited 10/02/2014, this feature-linked bio was outdated.]

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