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EA's Riccitiello: Transition 'Much Harder' Due To Lack Of Wii Focus

In today's Electronic Arts shareholder meeting, CEO John Riccitiello has been discussing the company's next-gen transition, suggesting it's been "a lot harder" than expected because of a lack of focus on the Wii, and singling out Ubisoft for its better wo

Simon Carless, Blogger

July 27, 2007

1 Min Read
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In today's Electronic Arts investor call as part of its annual shareholder meeting, CEO John Riccitiello has been discussing the company's next-gen transition, suggesting it's been "a lot harder" than expected because of a lack of focus on the Wii, and singling out Ubisoft for its better work in targeting Nintendo's platforms. In a Q&A during the call querying why Electronic Arts' stock price has not really moved up in accordance with the general NASDAQ movement of the past couple of years, Riccitiello commented: "The [hardware] transition has been a lot harder" than EA expected. He commented in particular: "Unfortunately we backed a little bit on the wrong horse in focusing so much on PS3 and Xbox 360, and [by focusing] to a lesser degree on the Wii." However, the EA CEO went on to say: "Let me assure you that almost all of us in the industry made the same judgment - after so many transitions guessing exactly right, we got this one a little bit wrong, and we're dealing with it now with strong investments on the Wii." Later in the call, when asked by another investor what companies he is concerned by in the market, Riccitiello singled out French-headquartered publisher Ubisoft for its "...quicker and more forceful move against Wii and Nintendo DS", noting that "that's showing in their [financial] results." Elsewhere in the same call, EA's Frank Gibeau apparently confirmed a Godfather game sequel while discussing the company's portfolio for older game players.

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About the Author

Simon Carless

Blogger

Simon Carless is the founder of the GameDiscoverCo agency and creator of the popular GameDiscoverCo game discoverability newsletter. He consults with a number of PC/console publishers and developers, and was previously most known for his role helping to shape the Independent Games Festival and Game Developers Conference for many years.

He is also an investor and advisor to UK indie game publisher No More Robots (Descenders, Hypnospace Outlaw), a previous publisher and editor-in-chief at both Gamasutra and Game Developer magazine, and sits on the board of the Video Game History Foundation.

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