EA Snubs Sega With ESPN Deal

Electronic Arts officials have announced that the company has signed on as the title sponsor of a football preview show on ESPN – the same network that has licensed its brand to Sega. Commentators on the EA Sports NFL Matchup Show will illustrate their points using EA’s Madden NFL 2004, which competes directly with Sega’s ESPN NFL Football. EA’s title is by far the most successful though and even ESPN’s own website has given a higher review mark to Madden 2004 compared to NFL Football.