Early, Lasky To Keynote Mobile Game Conference

Conference organizer The Game Initiative has announced the conference keynotes for the fourth annual Mobile Game Conference, taking place July 13-14, 2006, in Seattle, Washington. Keynotes will be presented by Chris Early, Studio Manager for Microsoft Casual Games Group and Mitch Lasky, Senior Vice President of EA Mobile. Chris Early, studio manager for Microsoft Casual Games, will deliver the Mobile Game Conference keynote address on day one. A gaming industry veteran, Chris leads Microsoft's Casual Games in expanding Microsoft's casual gaming audience and game experiences across multiple platforms. Microsoft's approach to casual gaming reaches beyond the traditional online segment, tapping into diverse markets that span MSN Games, MSN Messenger, MSN Games for Mobile and Xbox Live Arcade. Mitch Lasky will deliver the keynote address on day two. As Senior Vice President of EA Mobile, Mitch Lasky oversees global operations for the world's leading wireless entertainment publisher. Prior to this, Lasky served as chairman and CEO of Jamdat Mobile bringing that company public in 2004 in what was touted as one of the most successful IPO's of the year. Under Lasky's leadership, JAMDAT became the No. 1 global publisher of mobile games. One year later, in December 2005 Lasky orchestrated the buyout of JAMDAT by EA for $680 million - making EA Mobile the international powerhouse in wireless entertainment publishing. More information on the conference, which is being held at the Meydenbauer Center in Bellevue, Washington is available at its official website.