GoD Q&A: Emdigo's Gleitsmann Shuns Games For... Mobile Screensavers?

Gamasutra's sister mobile game website Games on Deck talks to Steve Gleitsmann, president of Emdigo, a mobile developer with a strong history, a powerful content platform and access to popular brands such as LEGO, Marvel and the NFL. However, rather than develop mobile games, they've currently chosen to concentrate on interactive 3D wallpapers. Games On Deck talks to president Steve Gleitsmann about that decision and where next for Emdigo. Gleitsmann explains: "There are already lots of companies in the industry competing for mindshare with mobile games, and while I think that there are still too many mediocre titles on carrier decks, there are also some that really shine. In the lifestyle and personalization category however, most content is, simply put, horrible. Our platform can certainly be used for the creation of games, but that is not our initial focus. Right now, we focus on episodic lifestyle content that delivers useful information (such as our NFL Team Tailgate or Style Kick products) while maintaining a high level of visual appeal and great usability." Like many small developers in the mobile industry, Emdigo faces some challenges -- and varying their content offering is a way to make a strong market entry. Gleitsmann explains this strategy: "Our current product NFL Team Tailgate is top-deck on Verizon Wireless and Alltel, and I can guarantee you that we did not achieve this by spending a lot of marketing money. In the end, we are not quite your typical developer. We are more of a technology house that has decided to produce and sell its own content." You can now read the full interview at Games On Deck, which has more details about Emdigo's content platform and 3D engine, and the company's plans to succeed in the mobile industry (no reg. required, please feel free to link to this feature from other websites).