Industry Veterans Launch ‘Game Buzz’

West Beach Entertainment co-founders Dave Neubecker and Joe Owens have announced that Game Buzz, the company's new marketing program for video games, game systems and peripherals, will launch in the first quarter of 2004. Game Buzz intends to offer a new way to reach gamers with advertising, via a combination of four key elements: radio reports, on-air giveaways, a website (gogamebuzz.com) and the Game Buzz radio network.