Microsoft Announces Executive Entertainment Appointments

Robbie Bach, senior vice president of Microsoft and head of the company’s Home and Entertainment Division, has announced a number of new executive appointments. Shane Kim, currently acting general manager of Microsoft Game Studios, has been named permanently to that position and will report to Peter Moore, corporate vice president. Moore, in turn has been named head of worldwide content and marketing for Microsoft games and game products. Bach also announced that Mitchell (Mitch) Koch, corporate vice president, will lead Microsoft's global retail sales efforts. Source: Microsoft