Microsoft Partners with Burger King for Kinect Holiday Promotion

Fast food restaurant chain Burger King revealed that it is currently working with Microsoft in a joint launch promotion for the Kinect motion-sensing accessory debuting in November. Microsoft and Burger King previously partnered for a series of Burger King-branded video games for the Xbox and Xbox 360. The 2006 promotion saw the release of three titles -- Sneak King, PocketBike Racer, and Big Bumpin' -- all of which were available to Burger King customers as an additional purchase with any of the restaurant's value meals. "Our first endeavor with Xbox 360 took the gaming world by storm, so we couldn't pass up the chance to come together on another cutting-edge program," said Mike Kappitt, chief marketing officer of Burger King Corporation. "During this year's promotion, our guests can look forward to an even greater adventure that will stimulate the imaginations of gamers and entertainment-lovers of all shapes and sizes." No specific details have been revealed regarding the upcoming promotion. It's currently unknown whether Microsoft plans to release Kinect-compatible games starring Burger King's mascot characters or if the Kinect peripheral will be installed as an entertainment device at Burger King locations.