More women play mobile games than men, although more men purchase them, says a Yankee Group survey, which may be sour news to companies spending their advertising bucks t...
More women play mobile games than men, although more men purchase them, says a Yankee Group survey, which may be sour news to companies spending their advertising bucks trying to sell to the lesser-interested demographic. The survey (“Yankee Group U.S. Mobile Entertainment Survey”) states that 58 percent of the U.S. mobile games market consists of women; but 29 percent of male mobile gamers purchase games, while only 17 percent of female players do so. "The largest market may be getting the least attention in a space that's increasingly competitive. This could be important news for games manufacturers and other content providers making large investments in game design and marketing programs that target men and adolescent boys," said Michael Goodman, Yankee Group Media & Entertainment Strategies senior analyst, in a press release. For more information about the survey, contact The Yankee Group through www.yankeegroup.com.
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