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Nielsen Corrects Survey Error, Shows Wii With A Bigger Share Of Playtime

Nielsen clarifies that the Nintendo Wii actually receives the largest share of total console user playtime behind PlayStation 2, after a mislabeled graph suggested otherwise.

Leigh Alexander, Contributor

April 9, 2009

1 Min Read
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Analysis firm Nielsen has corrected a mislabeled graph in its recent survey that led to widespread media reports that the Wii receives a smaller share of the total console userbase's playtime than the Xbox 360. Now corrected, it's clear the Wii actually receives a larger share, behind only the PlayStation 2. The PlayStation 3's console play time market share was also understated in the original graph. Nielsen told online news site FastCompany that the correct percentages in terms of user minutes, factoring in the console install base, are actually as follows: PlayStation 2: 23.7%, Wii: 20.7%, Xbox 360: 18.2%, PlayStation 3: 9.0%, Xbox: 7.9%, and GameCube: 3.3%. The company's "State of the Video Gamer" report touted continued and broadening demographics for the industry, and found increasing penetration of new platforms like mobile phones. On a per-user basis, however, as previously reported, Nielsen did find that Wii's users tend to use their console less often and for fewer total minutes than users of Xbox 360 or Playstation 3. The full report, which comments that "while the weak economy has had an effect on many forms of entertainment, video games have shown an amazing resilience, with sales of both gaming consoles and games continuing to show healthy growth", is available via a Nielsen weblog post.

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2009

About the Author

Leigh Alexander

Contributor

Leigh Alexander is Editor At Large for Gamasutra and the site's former News Director. Her work has appeared in the Los Angeles Times, Variety, Slate, Paste, Kill Screen, GamePro and numerous other publications. She also blogs regularly about gaming and internet culture at her Sexy Videogameland site. [NOTE: Edited 10/02/2014, this feature-linked bio was outdated.]

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