Nintendo Dominates MCV Awards For Third Year

Nintendo has dominated London's seventh annual MCV Industry Excellence Awards for a third year, as Media Molecule's LittleBigPlanet and publisher EA also earned honors. Nintendo won the award for best PR Team, Games Campaign (for Wii Fit) and Marketing Team. The company also picked up the MCV Retail Advisory Board Special Recognition award. After going to Nintendo for three of the previous six years, this year’s Grand Prix award went to EA Sports - with Peter Moore flying in to pick up the award personally. Other winners included Xbox Live Experience for Marketing Innovation and Fallout 3 for Sales Triumph. Sony’s LittleBigPlanet won best New Games Brand – beating out competition from Codemasters’ Race Driver: GRID and Nintendo’s Professor Layton. The list of winners in full is: RETAIL Star Store: Gamestation – Birmingham New Street Retail Innovation: HMV Gamerbase Store Manager: Mike Barnes & Pearl Robinson (GAME Oxford Street) Online Retailer: Play.com High Street Retailer: GAME PR & MARKETING PR Team: Nintendo Games Campaign: Wii Fit New Games Brand: LittleBigPlanet Marketing Team: Nintendo Marketing Innovation: New Xbox Live Experience PEOPLE & INDUSTRY UK Development Team: Rockstar North Distribution Team: Centresoft Sales Triumph: Fallout 3 - Bethesda Sales Team: Sega Games Publisher: Activision Blizzard SPECIAL AWARDS MCV Retail Advisory Board - Special Recognition: Andy Yates (Nintendo) Grand Prix: EA Sports “It’s only right that the industry acknowledges and celebrates successes from the previous 12 months. And whilst the next year looks far from easy, this year’s MCV Industry Excellence Awards winners can offer some guidance as to how things should be done,” said Stuart Dinsey, managing director of Intent Media, publisher of MCV. “Congratulations to all our finalists and well done to the industry as a whole for another hugely successful 12 months,” he added.