Nintendo Launches $50m Marketing Campaign

Officials from Nintendo of America have announced the launch of the company’s Christmas marketing campaign, which reportedly has a budget of $50 million. Focusing on the slogan “Who are you?” this will be the first joint campaign for both the GBA and GameCube with cinema ads, print ads, billboards, in-store merchandising and more. The company actually has $100 million e-marked for the period, with the other $50 million being kept back for the promotion of specific titles such as Mario Kart: Double Dash!!.