Playdom Acquires Argentinian Developer Three Melons

Social gaming company Playdom is continuing to make strides in Argentina. The company, which just invested $5 million into Buenos Aires-based Metrogames, today announced it has acquired Argentinian developer Three Melons. Three Melons, a studio of about 45 developers, is a longtime advergame creator and developer of soccer-based Facebook game Bola!, which claims 145,000 daily active users. Bola! is Three Melons' first original title, but the developer says it's created over 50 games as a third-party. Part of the allure in the acquisition is thought to be the company's proprietary internal tech, although it also boasts early adoption of tools like Unity 3D. "We are thrilled to join forces with Playdom," says Mariano Suarez Battan, CEO of Three Melons. "The company has positioned itself for success in 2010 and we look forward to working as a team to deliver on that goal." Since receiving $43 million in Series A funding last November, Playdom has opened its wallet to fund "aggressive plans to expand [its] social gaming footprint in 2010", including its acquisitions of Green Patch (Lil Green Patch), Trippert Labs (Fighter Jets), and most recently Offbeat Creations (Super Farkle). "We admire the Three Melons team and welcome their quality talent to the Playdom family," says Playdom CEO John Pleasants.