Sponsored By

PSP Go Struggles With Paltry Australia Sales

Sony's PSP Go is seeing meager performance in Australia, posting just slightly over 1000 units since it launched in the region on October 1 -- while the PS3, selling for just $50 more, is selling 10,000 units a week.

Leigh Alexander, Contributor

October 20, 2009

1 Min Read
Game Developer logo in a gray background | Game Developer

Sony's PSP Go is seeing meager performance in Australia, posting just slightly over 1000 units since it launched in the region on October 1. Calling it a "soft launch," Sony Computer Entertainment Director Michael Ephraim confirmed the rough figure to regional publication The Age, after sources inside Gfk Chart Track let the site know how grim the first-week picture looked. The PSP Go sells for $450 in Australia, and the absence of a UMD drive for the download-only platform appears to be meeting even steeper criticism in the region as it has elsewhere. Retailers -- especially those in the UK, including Amazon, HMV and Gamestation -- have had to implement $50 price cuts already to motivate customers, and some outlets in Australia, like EB games, refuse to stock the handheld entirely. "Clearly we haven't done massive numbers, but it's not something that we're concerned about ... because there are still some issues that we need to work through," Ephraim told The Age. Sony hasn't isolated the PSP Go's launch numbers in the U.S., but says that its American launch week elevated PSP platform sales as a whole 300 percent. On the other hand, the PlayStation 3 in Australia, which sells for just 50 percent more, has been selling steadily at 10,000 units per week in the region since it launched on September 1, according to the report.

Read more about:

2009

About the Author

Leigh Alexander

Contributor

Leigh Alexander is Editor At Large for Gamasutra and the site's former News Director. Her work has appeared in the Los Angeles Times, Variety, Slate, Paste, Kill Screen, GamePro and numerous other publications. She also blogs regularly about gaming and internet culture at her Sexy Videogameland site. [NOTE: Edited 10/02/2014, this feature-linked bio was outdated.]

Daily news, dev blogs, and stories from Game Developer straight to your inbox

You May Also Like