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Sega, Prima Betting On Candy-Wrapper Hints

In a marketing ploy reminiscent of "Willy Wonka", House of Brussels Chocolates announced a co-marketing agreement with Prima Games in which its "Sonic The Hedgehog" chocolates will be sold with hints, tips and tactics contained in the candy wrappers.

Game Developer, Staff

April 17, 2003

1 Min Read

In exchange, Prima Games said it will supply full-page advertising space in the Sonic Advance 2 version of their ongoing series of "Official Strategy Guides". Brussels and Sega announced the deal to produce Sonic-shaped chocolates last November.

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Opinion: How will Project 2025 impact game developers?

The Heritage Foundation's manifesto for the possible next administration could do great harm to many, including large portions of the game development community.