Sony: New IP Essential To Industry Survival

New IP is both expensive and high-risk for video game publishers, and amid much discussion over whether it's worth the investment, Sony Worldwide Studios VP Michael Denny says it's not only worth it, it's crucial to the industry. "For me the answer is clear," said Denny at Develop Liverpool, as reported by GamesIndustry.biz. "Simply, we must support new IP creation to survive as an industry. Consumers crave new things. If we want to stay relevant in an increasingly competitive marketplace, we have to continue to produce new experiences." In his role, Denny oversees projects like Quantic Dream's Heavy Rain, and he cited the title, known for its strides in character emotion and storytelling, as one of Sony's most exciting. "New IP is truly the lifeblood of the industry and Sony's commitment to producing new IP will continue," Denny said. "We believe we have a promising line up of exclusive new IPs for the year ahead and one that is particularly special to me and reflects a growth of emotional connection and story-telling, is Heavy Rain." Quantic Dream's David Cage has spoken to Gamasutra about his passion for the evolution of games as a medium, and the importance of pushing new frontiers in emotion, interaction and maturity.