Sony's Reeves: Profitability Is First Goal For 2009

Once Sony tackles its profitability struggles, it can focus on games and new services for the PlayStation 3, says Sony Computer Entertainment of Europe president David Reeves, who notes that making money is short-term priority one for the console. "The most important thing for us as a company in the very short term is for us to start making money," Reeves says as part of a new UK PlayStation.com article. Reeves also suggests the goal is within reach for Sony: "This is a pledge that was made last March and is something that we are still very much on target to achieve." "Once we have achieved this, I think it will be a very exciting time for PlayStation. Once we have alleviated that specific pressure, we can move forward at a rate of knots." In a weblog post rounding up the hopes for 2009 of various Sony executives and PlayStation 3 developers, Reeves says he's most looking forward to the release of Guerrilla's Killzone 2 and Quantic Dream's Heavy Rain, "whilst we have the music and video download service becoming available towards the end of the year." Reeves also anticipates PSP titles to "take full advantage of the new enhanced screen," while Sony Worldwide Studios president Shuhei Yoshida, in the same article, calls 2009 "the year of big, exclusive PS3 titles", referencing games such as Killzone 2, inFamous, Heavy Rain, MAG and virtual pet sim EyePet.