Sponsored Feature: Bringing Meaning to Mobile Entertainment: Tero Ojanperä at GDC 2009

Author: by Tero Ojanperä

This year at GDC, Tero Ojanperä gave an insight into what the world's largest mobile device manufacturer sees on the horizon.

During his keynote at GDC 2009, available on the myGDC Vault service  (name/email registration required to view), Tero talked about Nokia's mobile gaming efforts, including N-Gage, and shared trends and lessons learned from the first year of the service.

Looking to the Future

With more mobile platforms in the market, developers now have more channels than ever before to reach users with great games experiences.

Tero looked to the future consumption of digital entertainment via the mobile phone, revealing some impressive numbers.

For example, emerging markets will account for 40% of mobile gaming revenue by 2012 and in developed markets, games continue to be the most popular 3^rd party applications installed on devices.

Growing Mobile Gaming

This magnitude of growth has significant implications on mobile game development and represents a valuable opportunity for both game developers and Nokia.

Tero Ojanperä explored some of the newest innovations in game development, from recent Nokia Research Center device technologies to the combination of Nokia services such as music and games in Dance Fabulous.

Publish to Ovi

He also emphasized the importance of social networking with the recent announcement of the Ovi Store and the launch of Publish to Ovi.

Ovi Store is a next generation media service that will serve up content (including games) pro-actively based on the users' location and consumption patterns between friends.

To access this distribution channel, Publish to Ovi lets content owners easily upload and monetize their content, making it available to millions of Nokia devices.

With mobile gaming capturing the imagination of consumers and developers alike, there is much in store for the future of games on the mobile phone.

To get more information on Nokia's presentations from GDC 2009 and the company's plans, please visit www.insider.n-gage.com. Interested parties can also visit the Nokia-sponsored myGDC Vault, including Tero Ojanperä's keynote and many other useful presentations from this year's GDC in video/slides format.