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Ubisoft: PC Piracy 'Cannibalizes' Console Sales

"Piracy's killing PC," says Ubisoft Shanghai, planning to release a PC version of upcoming voice-controlled RTS Tom Clancy's EndWar only after the console versions to avoid "letting people have a free version that they rip off instead of a purchase

Leigh Alexander, Contributor

October 8, 2008

1 Min Read
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Ubisoft won't be shipping a PC version of the upcoming Tom Clancy's EndWar alongside the console versions because of piracy, says Ubisoft Shanghai creative director Michael de Plater. "To be honest, if PC wasn’t pirated to hell and back, there’d probably be a PC version coming out the same day as the other two," Plater told consumer site Videogaming247. "But at the moment, if you release the PC version, essentially what you’re doing is letting people have a free version that they rip off instead of a purchased version. Piracy’s basically killing PC." De Plater also said that PC piracy "cannibalizes" sales of the console version of a game. Ubisoft does plan on launching a PC version of the RTS, which features voice control, at a later date.

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About the Author

Leigh Alexander

Contributor

Leigh Alexander is Editor At Large for Gamasutra and the site's former News Director. Her work has appeared in the Los Angeles Times, Variety, Slate, Paste, Kill Screen, GamePro and numerous other publications. She also blogs regularly about gaming and internet culture at her Sexy Videogameland site. [NOTE: Edited 10/02/2014, this feature-linked bio was outdated.]

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