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UK Xbox 360 Sales See 43 Percent Boost As Japan Gets Price Cuts Too

As Japan gets its Xbox 360 price cuts, the reductions are already bearing fruit in the UK, with sales of the console rising 43 percent week over week, according to media reports.

Leigh Alexander, Contributor

September 2, 2009

1 Min Read
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Xbox 360 price cuts are already bearing fruit in the UK. The region's sales of Xbox 360 rose 43 percent during the week ended Saturday, August 29, GfK Chart-Track told Edge Online. Microsoft timed its £30 Xbox 360 Elite price cut to coincide with a three-day bank holiday weekend in the UK, and the price reduction also took effect before the £249.99 PS3 Slim reached store shelves today. In the UK, the price of the lowest-end Arcade SKU was raised £30 to £159.99, as Microsoft begins phasing out its Pro SKU in the UK as with other regions. Japan will see its own Xbox 360 Elite price cuts, as Microsoft has also announced a reduction there from ¥39,800 ($430.00) to ¥29,800 ($322.00). Other Asia-Pacific regions are expected to see price reductions go into effect beginning September 10.

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About the Author

Leigh Alexander

Contributor

Leigh Alexander is Editor At Large for Gamasutra and the site's former News Director. Her work has appeared in the Los Angeles Times, Variety, Slate, Paste, Kill Screen, GamePro and numerous other publications. She also blogs regularly about gaming and internet culture at her Sexy Videogameland site. [NOTE: Edited 10/02/2014, this feature-linked bio was outdated.]

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