‘BITCOIN MINER’ CELEBRATES TWO YEARS AS WORLD’S TOP BITCOIN GAME

ZBD :

Hoboken, NJ and London, UK - 27 March 2024 - Bitcoin Miner, the world’s number one Bitcoin game, is celebrating two years of its collaboration with ZBD, a leading fintech company powering digital economies for gamers and developers. Since the partnership began, Bitcoin Miner has gone from a forgotten title with no players to becoming one of the largest play-and-earn games ever, with over 2 million lifetime users.
 
ZBD’s Lightning-powered payments technology enables developers to inject instant rewards into their games to boost retention and community engagement. Fumb Games, the studio behind Bitcoin Miner, partnered with ZBD in March 2022 to help revive its flagship title, enabling it to reward players with fragments of Bitcoin for playing the game as normal. From the outset, the integration of ZBD’s tech had a marked impact, leading to a 12x boost in 30-day retention. Two years on, Bitcoin Miner is achieving 40,000 daily active users, making it the biggest Bitcoin game by user count.
 
Besides the retention benefit of rewards, which leads to player retention that exceeds 6 months, the success of Bitcoin Miner has also been fueled by community-based features such as regular live events. The majority of Bitcoin Miner players are US-based millennial males who enjoy engaging with gaming communities, with weekly events leading to a 20% increase in revenue. As well as its own community of engaged players, Bitcoin Miner benefits from the ZBD app user base of more than a million gamers. 
 
Paul West, Founder of Fumb Games, said
“Bitcoin Miner has proven that US players love games that are fun, snackable and rewarding. The game is not only sustainable, but has soared to new heights since the partnership with ZBD. It's no surprise that I'm very excited for the future of bitcoin and player-friendly rewarded games.”
 
Ben Cousens, Chief Strategy Officer at ZBD, said
“The two-year collaboration with Paul and Fumb Games on Bitcoin Miner has been a quintessential success story for what we’re building at ZBD. It proves the value in offering rewards for gamers and the success of ZBD’s rewards and payments tech at making it possible at speed and scale. We will no doubt see further impressive numbers for Bitcoin Miner that cement its status as world’s number one Bitcoin game, and we also look forward to extending the potential benefits of Bitcoin rewards to more developers.”
 
In November 2023, Fumb Games also integrated ZBD’s technology in its idle tycoon RPG SpaceY.  ZBD works with more than 100 game developers worldwide, including major brands such as Square Enix, and is also used by innovative adtech companies like Slice and AdInMo.
 
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Notes to Editors:
To mark the milestone of two years and two million players, ZBD and Fumb have released a case study, which dives into the numbers behind a core concept in play-and-earn: how do players that withdraw rewards behave compared to those that just play and never withdraw? To dive into the stats behind the rewards, download the case study PDF here. 
 
For further info contact:
Priyanka Harsora / Christopher Connor
Raptor PR
+44(0)793 992 7615 / +44(07530 735 137)
[email protected] / [email protected]
 
About Fumb Games 
Fumb Games is a UK-based game studio building innovative idle games for the App Store. They have had over 10M downloads, multiple Top 10 games, and currently run the biggest bitcoin game in the world ‘Bitcoin Miner’. Follow Fumb Games on Twitter to find out more: https://twitter.com/fumbgames.
 
About ZBD
ZBD is a leader in payments innovation, pushing the boundaries of how we move money across the internet. The global FinTech was built to power instant borderless payments of any size for any business. Since 2019, ZBD has become a staple of the gaming industry, transforming how finance and games interact with their Lightning Network-based rewards tech and payments APIs, as well as engaging players all over the world with the ZBD app - where rewards and payments meet games and social. Try it out at https://zbd.gg/