-- Half a Million Fans Across the Globe Download the First Taste of Tomorrow’s War --
February 10, 2005
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Bandai Namco | LONDON, UK - 8 February 2005 - Atari today revealed the vast number of Act of War: Direct Action demos downloaded globally since its online debut on Friday 14 January. In just over two weeks well in excess of half a million fans have downloaded the demo to experience an early first-hand taste of tomorrow's war. The first weekend saw an incredible 110,000 downloads in Europe alone.
In total over 230,000 European gamers have made space on their hard drives for the demo, while in the U.S. the figure has shot past 350,000 and climbing. With the counter showing little sign of slowing down on either side of the Atlantic, the Act of War: Direct Action demo is on the verge of setting a new record for Atari, which also recently saw an incredible level of success for its downloadable demo of Rollercoaster Tycoon 3.
"With a game as exquisite as Act of War: Direct Action we never doubted that many people would leap at the chance to have an early glimpse of what this game has to offer, but even we are surprised at the demo's popularity," said Martin Spiess, Senior Vice President of Marketing, Atari Europe. "Considering the not insignificant size of the demo and the fact that Act of War: Direct Action is a brand new property within the video games market, the level of attention the demo has received and is continuing to attract is an amazing success."
The English language single player Act of War: Direct Action demo is taken from the game's level six mission set in Egypt, entitled 'Falling Hawk'. Developed by Eugen Systems and with a storyline and game universe created in cooperation with Dale Brown, 15-time New York Times best-selling author and expert on US military, global conflict and future military technology, Act of War: Direct Action is to be released in March 2005.
The downloadable demo and further information can be found at www.atari.com/actofwar.
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About Infogrames Entertainment and Atari:
Infogrames Entertainment (IESA), the parent company of the Atari Group, is listed on the Paris Euronext stock exchange (ISIN code: FR-0000052573) and has two principal subsidiaries: Atari Europe, a privately-held company, and Atari, Inc., a United States corporation listed on NASDAQ (ATAR).
The Atari Group is a major international producer, publisher and distributor of interactive entertainment software for all market segments and in all existing game formats (Microsoft, Nintendo and Sony) and on CD-ROM for PC. Its games are sold in more than 60 countries.
The Atari Group's extensive catalogue of popular games is based on original franchises (Driver, Alone in the Dark, V-Rally, Unreal Tournament, Test Drive, Roller Coaster Tycoon, etc.) and international licenses (Mission Impossible from Paramount, Men In Black, Superman, Matrix, Terminator and Dragon Ball Z).
For more information: http://www.atari.com
® 2004 Atari Europe SASU. All Rights Reserved.
All trademarks are the property of their respective owners.
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