AN ICON RETURNS: ATARI 2600+ IS OUT TODAY

PLAION :

17^th November 2023: PLAION, a global leading publisher and developer of video games, and Atari, one of the world’s most iconic consumer brands and interactive entertainment producers, are proud to announce that the Atari 2600+ – a modern day faithful recreation of the pioneering console that first appeared in 1980 – is out today!

To celebrate the launch and show our continued support for Atari 2600+, we announce today three new accessories supporting the console: the CX78+ Gamepad (supporting two-button 7800 games), a standalone CX30+ Paddle Pack, and an accessory extension cable. Additionally, coming early 2024 we will be bringing four additional 7800/2600 games to market. More details on retailer availability to come soon. 

For our retro enthusiasts looking to check if their collection is compatible with the Atari 2600+, following thorough testing we are happy to confirm a 99% compatibility rate with just under 600 games tested. An updated compatibility list can be found on Atari.com.

The Atari 2600+ is launching with ten of the most recognized video games in Atari’s history, including Adventure® and Missile Command®, the Atari 2600+ has been created using modern technology to authentically replicate the original 4-switch Atari 2600 Video Game System. For those looking to relive the gameplay experiences of the ‘70s and '80s, included with the Atari 2600+ is the CX40+ Joystick Controller, recreated with the same size and layout as the original 2600 Joystick Controller for that added touch of nostalgia.

Also available worldwide in stores today: The CX-30 Paddle Controller with 4-in-1 multi-game cartridge $39.99 (34.99€ / £29.99); a standalone CX-40 Joystick $24.99 (22.99€ / £19.99); Berzerk Enhanced Edition and Mr. Run and Jump for $29.99 (29.99€ / £24.99).

For the retro loving community, PLAION, in partnership with PosterSpy, have been revealing alternative retro posters designed by artists across the globe, inspired by The Atari 2600+. Posters have been unveiled in the lead up to launch, with the final one being revealed today across PLAION social media channels.

For more information on Atari 2600+ visit: http:/atari.com/products/atari-2600-plus

About PLAION

PLAION is a dynamic and diversified business in the global entertainment sector, masterfully crafting franchises that captivate audiences worldwide. Boasting a vast network of nine game development studios, sixteen regional publishing offices, and PLAION PICTURES as an independent film publisher and distributor, the company extends its influence with merchandise production and expansive distribution capabilities across the globe.

Founded nearly three decades ago, PLAION has firmly established itself within the entertainment arena. With a diverse range of services and solutions, PLAION stands as the premier publishing partner for console and PC games across both physical and digital channels. Moreover, its strong foothold in the Virtual Reality (VR) domain highlights the company's commitment to varied gaming experiences.

PLAION is an Embracer Group company.