Dead or Alive Ultimate Has Gone Gold

KOEI TECMO |

TORRANCE, Calif., October 18, 2004 - Tecmo^® proudly announced today that its new powerhouse online fighter, Dead or Alive^® Ultimate^TM(DOAU) for the Xbox^® video game system from Microsoft, has gone gold and is set to kick off into stores later this month. The latest installment in the million-selling Dead or Alive^® fighting series will be packed with a punch as it boasts unbelievable new graphics, staggering new moves and combo attacks, new multi-tiered and fully interactive environments, brand-new unlockable costumes and secret characters, and an in-depth story line. True to its roots, the famous DOA girls will also be back in action and sexier than ever in the most scantily clad and outrageous outfits to date in the fighting series.

Topping that all off will be the revolutionary new online capabilities in the game made available through Xbox^TM Live. With six different online modes to choose from including Winner-Stays, Tournament, Team Battle, Survival, Loser-Stays, and Kumite Battle, and all using the highly anticipated online feature, "Virtual Arcade", where 8 players are able to participate in a fighting session at one time, Dead or Alive Ultimate is the ultimate 3-D online fighting game this fall. Players from across the nation will be able to play each other using all six of these modes and experience smooth lag-free game play whether they are playing their friend down the street or across the country.

"Dead or Alive Ultimate will blow all other fighters out of the water this fall and we are very happy to announce that it has gone gold," John Inada, Tecmo's Director of Marketing, said. "DOAU will be the new benchmark for all other games to follow and its online capabilities through Xbox Live will not only change the future of fighting games but the future of all games."

Also available through Xbox Live will be a Dead or Alive World Wide Ranking Chart where the best of the best will be able to post their online scores and see where they rank against other players from around the world, earning bragging rights along the way. Those that master their DOA fighting skills will be represented as the best fighters on the planet through the online scoreboard.

About Dead or Alive Ultimate

Tecmo's esteemed development group, Team Ninja, has created the ultimate Dead or Alive fighting experience by coupling the original version of Dead or Alive^TM with a completely redesigned Dead or Alive^TM 2 on Xbox. Both games will be Xbox^TM Live multi-player compatible, enabling you to fight lag-free with players from all over the country.

A multiple assortment of special features will also be included in the collection. These include a variety of new costumes, many new battle stages and interactive environments, a new opening movie, unique 2-disc set packaging with inclusion of collectible trading cards, and a behind the scenes look at Team Ninja and the making of Dead or Alive Ultimate.

Dead or Alive Ultimate is scheduled to launch onto store shelves this October with a suggested retail

price of $49.99 and an ESRB rating of Mature For additional information and to pre-order the game

visit the official Tecmo website at www.tecmoinc.com.

About Tecmo, Inc.

Tecmo, Inc., located in Torrance, California, is a whole subsidiary of Tecmo, LTD in Tokyo, Japan and is a leader in the interactive entertainment industry, and now the wireless entertainment industry with its newest division Tecmo Mobile. Tecmo recently kicked off its new portable prowess with the launch of its classic football game, Tecmo Bowl, available to download on select mobile phones for some hard-hitting action on the go! Tecmo develops and publishes video games and content on wireless platforms and next-generation consoles. Tecmo has gained worldwide recognition with product lines such as the brand new Tecmo Bowl^® for mobile carriers, and award-winning franchises including Ninja Gaiden ^®, Dead or Alive^®, Fatal Frame^®, Monster Rancher^®, and Gallop Racer^®.

About Xbox

Xbox (http://www.xbox.com) is the video game system from Microsoft that brings people together for the most exhilarating game and entertainment experiences. Xbox delivers an expansive collection of breakthrough games, powerful hardware and the unified Xbox Live online service. The new tagline, "it's good to play together," captures the spirit of Xbox as the social hub of the new digital entertainment lifestyle. Xbox is now available in North America, Asia, Europe and Australia.

About Xbox Live

Xbox Live, which launched in the United States Nov. 15, 2002, allows gamers to play multiplayer Xbox games with other gamers everywhere via a broadband connection. With a built-in hard drive and Ethernet port, the Xbox console is the only video game system built from the ground up for online gaming, negating the need to buy additional, costly peripherals or upgrades. Xbox Live enables gamers to easily find their friends; talk to other players during game play through the Xbox Communicator headset; download current statistics, new levels and characters to their Xbox hard drive; and play online-all exclusive features to Xbox Live.

Xbox is a registered trademark of Microsoft Corporation in the United States and/or other countries.

CONTACT:

Melody Pfeiffer

Tecmo, Inc.

(310) 944-5005 Ext. 114

[email protected]