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Make sure your peripherals are as fashionable as possible when this drops on November 30th.
November 17, 2023
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Razer :
For publication on November 16th, 2023, at 8am PT / 6pm CET / 11.59pm SGT:
WHO: Razer, the leading global lifestyle brand for gamers, and Dolce&Gabbana, renowned Italian luxury fashion house.
WHAT: Razer will finally be dropping the highly anticipated Dolce&Gabbana | Razer collection in stores from November 30th, 2023, Thursday, 6am PT / 3pm CET / 10pm SGT.
For hardware, the collection is limited, with only 1,337 units available worldwide and will feature:
The Dolce&Gabbana | Razer Barracuda with a unique Dolce&Gabbana monogram in an elegant 24K gold plated finish, complemented by a meticulous zebra print overlay on the earcups.
The Dolce&Gabbana | Razer Enki Pro with Dolce&Gabbana’s signature monogram, as well as a luxurious 24K gold plated Dolce&Gabbana logo.
For apparel, the ready-to-wear collection will feature oversized T-shirts, cargo pants and edgy hoodies with the brands’ logos and computer programming strings to depict the constant and endless pursuit of innovation. The apparel will feature Razer’s acid green and Dolce&Gabbana’s gold colorways – a symbol of collaboration between the unlikely pairing.
Razer and Dolce&Gabbana unveiled this groundbreaking partnership at the intersection of high fashion and gaming earlier at RazerCon 2023. The two brands then teamed up for a buzz-worthy event at Zouk Las Vegas in October, gathering top gaming talent such as xQc, Amouranth, Dream, Ludwig, Pokimane and much more for a sneak peek at the collection.
For more information on the Dolce&Gabbana | Razer ready-to-wear collection, please visit LINK.
For more information on the Dolce&Gabbana | Razer hardware collection, please visit https://www.razer.com/collabs/dolce-gabbana.
WHY: The collaboration between Razer and Dolce&Gabbana is a unity of fashion and gaming – celebrating the essence of both industries while pushing boundaries style and technology.
WHEN: The launch will drop on November 30th, 2023, Thursday, 6am PT / 3pm CET / 10pm SGT.
WHERE: The Dolce&Gabbana | Razer ready-to-wear collection will be available at https://www.dolcegabbana.com/.
The Dolce&Gabbana | Razer Barracuda, the Dolce&Gabbana | Razer Enki Pro will be available at https://www.razer.com/.
PRICE: Dolce&Gabbana | Razer Barracuda – USD 599.99 / EUR 669.99
Dolce&Gabbana | Razer Enki Pro – USD 2999 / EUR 3399
ABOUT DOLCE&GABBANA
Established in 1984, Dolce&Gabbana is an international leader in the fashion and luxury goods sector. The founders, Domenico Dolce and Stefano Gabbana, have always been the creative and stylistic source of all the brand’s activities as well as the drivers behind the development strategies.
The Group creates, produces and distributes high-end clothing, leather goods, footwear, accessories, jewellery and watches. The brand is present in the prêt-à-porter segment with Men’s, Women’s and Children’s Collections.
Since 2012, the brand has developed the Alta Moda project which further expanded into Alta Sartoria, Alta Gioielleria and Alta Orologeria Collections.
In 2021, Dolce&Gabbana launched Dolce&Gabbana Casa, a homeware line dedicated to furniture and furnishing complements.
The following year, the company announced the creation of Dolce&Gabbana Beauty with direct control of the manufacture, sales and distribution of its fragrance and make-up products.
The Eyewear category is entrusted to EssilorLuxottica, a licensee partner.
Dolce&Gabbana currently has various collaborations in the Food & Beverage and Lifestyle sectors, thanks to virtuous synergies with Italian partners of primary importance that share the vocation for excellence and the promotion of Made in Italy in their respective fields with the brand.
ABOUT RAZER
Razer™ is the world’s leading lifestyle brand made For Gamers. By Gamers.
The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, Razer has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.
Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops.
With over 200 million users, Razer’s software platform includes Razer Synapse (an Internet of Things platform), Razer Chroma RGB (a proprietary RGB lighting technology system supporting thousands of devices and hundreds of games/apps), and Razer Cortex (a game optimizer and launcher).
Razer also offers payment services for gamers, youth, millennials and Gen Z. Razer Gold is one of the world’s largest game payment services, and Razer Fintech provides fintech services in emerging markets.
Founded in 2005, Razer is dual headquartered in Irvine, California and Singapore, with regional headquarters in Hamburg and Shanghai and 19 offices worldwide.
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