All eyes on Shepard
December 16, 2021
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: DRKN
STOCKHOLM, SWEDEN, December 16, 2021. DRKN, The Swedish streetwear brand, partnered with King Children to create the next generation of blue block and gaming performance eyewear.
The Shepard is 3D printed premium eyewear that comes in four colors and is limited to 100 pieces in total. Shepard is sold exclusively on www.DRKN.com as of today.
The design is inspired by a futuristic military aesthetic that draws from the DRKN brand DNA as well as the DRKN logo, which is constructed from positive and negative space. The result is sculptural, yet highly structured.
The eye shape has a wide field of view, delivering a truly immersive experience. Cutaway sides and end pieces create space to further enhance the field of view while leveraging the design freedom that only 3D printing offers. Temples swoop backward and cut sharply inward while thinning out to create an intentional “headphone zone”, that both aesthetically and functionally accommodates headphones.
DRKN and King Children teamed up with ZEISS to create lenses optimized to enhance the performance of gamers.
Our extensive testing with experienced gamers playing a variety of games for four hours or more gave us positive feedback including reduced fatigue, very comfortable to wear, and never a problem wearing them with headphones – not even with a large typical gaming headset.
For more information about the Shepard, visit DRKN.com
www.drkn.com | eu.drkn.com/pages/shepard
About King Children
King Children is a technology platform created to rethink how we design, develop, and produce the products we buy.
King Children’s in-house Head of Design is Leslie Muller, a veteran of the eyewear industry. She previously led the design efforts for an array of licensed and house brands at Marchon Eyewear including Nike, Calvin Klein, Michael Kors, Dragon Alliance and Columbia Sportswear. Leslie's team also led the design and development of the Nike Wing, a groundbreaking unibody lens worn by Olympic track and field athletes at the 2016 Olympics in Rio.
ABOUT DRKN
DRKN is a Swedish streetwear brand founded in 2015. The vision grew out of our passion for gaming and computer culture which still remains the core inspiration. DRKN wants to be more than just fashion: it’s out to overturn cultural and social boundaries with its output, by applying the rules of virtual gaming realities to the physical world. At DRKN we believe that ’LIFE IS BEST PLAYED’. www.drkn.com
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