Dundee Launches Dare Scotland

Dare to be Digital | DATE OF ISSUE: MONDAY 7TH FEBRUARY 2005

Organisers of Dare to be Digital 2005 are on the hunt for Scotland's brightest games talent this week, to see who's got what it takes to make it into the unique games competition, hailed as having a major impact on the industry.

Talented students from across Tayside, hoping to enter the highly competitive games sector, are being asked to head to a special event at Dundee Contemporary Arts, 152 Nethergate, on Wednesday 9th February at 15:00hrs, where they will hear members of the industry talk about the benefits of Dare to the games sector.

Wednesday marks the launch of Dare to be Digital 2005 in Scotland, with further events taking place at the Lighthouse, in Glasgow on Wednesday 23rd February, and a week later at Edinburgh's, The Hub, on Wednesday 2nd March 2005.

Dare is a competition open to students from Universities and Art Colleges and is based at the University of Abertay Dundee, which runs the competition in partnership with Scottish Enterprise Tayside and Dundee City Council.

Due to Dare's rising profile in the industry over the last four years and with its growing reputation for producing some of the most promising talent entering the games sector, the competition receives invaluable support from sponsors, Microsoft, NESTA (National Endowment for Science, Technology and the Arts), BBC Scotland Interactive and NCR - all of whom remain as sponsors for 2005.

Judged by a panel of leading industry experts, Dare provides a unique working experience and is hailed by games industry bible, Develop Magazine, as "the closest you can get to commercial game development."

"When I was judging the (2004) teams, I judged them against what we produce in-house at Electronic Arts", said Richard Leinfellner, VP of Production, Electronic Arts "The teams were very focussed and really thought about their products. The actual demos were mind-blowing given the time they've had on them. I'm really impressed."

Supported by some of the biggest names in the games industry, Dare goes global for 2005, with teams from across the UK entering for the first time. With additional support from the Scottish Executive, eight scholarship places will be awarded to talented programming or computer art graduates from Singapore, Hong Kong, China, India, Malaysia, Taiwan and Thailand.

Colin Macdonald, Studio Manager of leading Scottish games company, Real Time Worlds, who is speaking at today's event, comments: "With the industry's impending move to next-generation technology, and the huge increase in team sizes needed to make that leap, the experience that new graduates get from Dare can only be to our benefit. Dare offers a unique opportunity for people to experience a real game development lifecycle - something that in the industry today often takes years, and millions of pounds.

"Although the games industry always seems to be crying out for more talent, it's a notoriously difficult industry to get into and in the eyes of many, the Dare competition dramatically increases graduates chances of success in games - whether under their own steam, or with more established companies."

Eight teams made up of five students are asked to submit a concept for a new and original computer game or educational entertainment product. Judges will be looking for the most creative ideas and those that fulfil the greatest market potential. Receiving help from industry specialists and a project fee of £1700, teams who make it through will have only 10 weeks to present a finished digital prototype and business sales document which can be pitched to investors.

Dare to be Digital has produced a long line of graduates who are now working for some of the top names in the electronic entertainment industry, including EA, Lionhead Studios, Visual Sciences and Real Time Worlds.

The closing date for applications is Monday 18th April 2005. Interviews will be held Wednesday 4th May 2005. The competition takes place from June 13th to August 19th at the University of Abertay Dundee.

Stephanie Robertson

T: 01333 451 122

M: 07919 447 231

E: [email protected]