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Announced the program "Fight Obesity"
November 28, 2013
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resourceĀ Games Press]
My World :
Oxygene Media formally announces some interesting features about Fit Music for Wii U and the launch the campaign "Fight Obesity".
The game will feature with an high level of fitness activities for all the exercises and is approved and scientifically supported by two strong partners. The first is S.H.R.O. (Sbarro Health Research Organization) that conducts research in cancer, diabetes, and cardiovascular disease. Based in Philadelphia, Pennsylvania on the campus of Temple University, their programs are very important around the globe. Also the Human Health Foundation is collaborating with Fit Music for Wii U to launch the campaign "Fight Obesity".
S.H.R.O. uses the important contribution of Dr. Antonio Giordano, M.D., Ph.D., an internationally renowned researcher that was a post-doctoral fellow at Cold Spring Harbor Laboratory (CHSL) in Cold Spring, New York, where he studied under Nobel Laureate James Watson. He discovered several key factors in the regulation of the cell cycle, thereby making an essential contribution to the understanding of the molecular mechanisms underlying the onset of cancer. He is also committed to scientific and public awareness of cancer prevention and Tissue Microarray (TMA) on the value of the TMA technology in biomarker validation, drug response and diagnostics where modern technologies such as TMAs are an invaluable tool to promote discoveries that will orient future personalized therapies.
Another interesting information is that the graphic style adopted from the game is deliberately minimal to encourage, on the basis of scientific studies carried out by a team of psychologists, a relationship as much as possible and real between the user and the fitness coach Patrizia Salviato, with the clear decision to use a real person and not a graphical representation, considering this important component of learning and useful guide to the proper execution of all exercises. More details will be revealed in the next few weeks.
Scientific sources
http://www.shro.org/SHHYPERLINK "http://www.shro.org/SHRO/allPDF/Grande%20Ippocrate%202012%20Details.pdf"RO/allPDF/Grande%20Ippocrate%202012%20Details.pdf
Text about Dr. Giordano taken from: http://www.shro.org/SHRO/allPDF/tissue_array_pr.pdf
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