World’s biggest gambling magazine targets 500,000 existing male readers
February 3, 2005
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Future | 03/02/05 - Future Publishing is pleased to announce the launch of Online Gambler, a new free monthly magazine, debuting 24 March. With a print run of 500,000, the new title will be the world's biggest online gambling magazine.
Online Gambler will be distributed with existing titles from Future's trusted Technology and Games Group, targeting magazines that deliver an audience of 21-45 year old male PC users and games players with money to spend.
Free with established brands like PC Format, PC Gamer, PC Zone and T3, Online Gambler's core focus is poker - with coverage of other online gambling, including slots, roulette, craps, blackjack and sports betting. Online Gambler will also offer comprehensive tutorials on what to play and where to play it, with a no-nonsense critique of the whole gaming experience, from first login, to collecting your winnings.
With full listings of websites, alongside the latest casino news, offers and sign up deals, Online Gambler also promises tips from experts to help demystify casino games - opening them up to novices.
James Binns is Publisher of Online Gambler.
"Online gambling is experiencing a massive, unprecedented and exponential boom. To make a splash in this market you need three things - massive scale, a great audience and a supportive environment for advertisers. Online Gambler will deliver all three."
"PC enthusiasts use their PCs for entertainment. They like an intellectual challenge, enjoy improving their skills and have high disposable income. They are going to love Online Gambler - a magazine that shows them what to play, where to play and how to play better."
Nick Merritt is Editor of Online Gambler:
"Online Gambler is Future's response to the rapidly growing online gambling phenomenon. Introducing Online Gambler magazine across a number of our titles enables us to deliver this added content offering to our vast audience of existing readers.
"Online Gambler sits inside of 500,000 copies of carefully chosen magazines from within our portfolio, targeting a dedicated audience of PC users and games players, making this an appealing launch for casinos and advertisers alike."
The first issue of Online Gambler will debut with the Issue April edition of PC Format - on sale 24 March 2005.
ENDS
Editors Notes
About Future
Future plc was founded in the UK in 1985. Today, it publishes over 100 special-interest consumer magazines worldwide with strong portfolios in the computing, games, music, sports, motoring, crafts and leisure sectors. It is the fifth largest magazine publisher in the UK and last year was reported as being the fastest growing US magazine publisher at newsstand. Future employs 1,200 people in offices in the UK, US, Italy and France. Over 100 international editions of Future's magazines are also published under licence in 30 other countries across the world. The company is listed on the London Stock Exchange (symbol FUTR).
For more information please contact:
Will Guyatt, Communications, on 01225 822 517
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