GameRefinery, a Liftoff company, mobile game market review: February 2024

Subscription plans continue to evolve in the mobile gaming landscape. Notably, Match Masters has replaced their auto-renewing subscription plan with a "Premium Pass" activated through any in-game purchase, potentially driving greater player spending and catering to a wider range of spending preferences.
 

​​​​​​​Playrix's Homescapes further pushes the boundaries of minigame events by introducing a tournament-style format within a larger exploration event. This adds a competitive element and incentivizes greater in-game energy consumption.
 

Mobile Legends: Bang Bang saw a significant boost in both downloads and revenue following a successful collaboration with Attack on Titan. This involved players engaging with anime content and answering quizzes for rewards, offering a unique blend of IP and gameplay.
 

February saw growth for non-traditional puzzle games. Merge titles such as Seaside Escape and Travel Town saw significant boosts, with the latter breaking into the top 20 highest-grossing and top 10 for downloads. Whilst in the hybrid casual genre, Twisted Tangle and Hexa Short continued their upward trajectory in the top-grossing ranks. On the matching game front, Happy Match Cafe experienced steady growth, reaching the top 50 for grossing. 
 

League of Legends: Wild Rift Arena Mode was Initially conceived as a limited-time mode but has now been made a permanent feature. Indicating a positive reception from players and reflects the development team's strategic approach to Live Operations.