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Imagination Entertainment | For immediate release - February 2005

Picture this... You're at an Imagination Entertainment senior management dinner at an exclusive restaurant in New York City.

The company's CEO walks into the restaurant and strapped to his head is a bright yellow helmet with red rods protruding from a blue container on top.

The container is filled with ice cold water.

He sits down, and the game begins...

In ten minutes the CEO manages to have a table of conservative executives in raucous laughter as they play the game. Within 30 minutes, most of the restaurant has joined in the hysterics.

Welcome to the unofficial launch of the world's newest, most entertaining and hilarious party game, Wet Head.

Imagination Entertainment, creators of award winning and best selling board game Battle of the Sexes, has the reputation for producing, creating and distributing the most compelling interactive entertainment to the world, and Wet Head is no exception.

Imagination's CEO, Shane Yeend said: "Wet Head is a game of water roulette that increases players' anticipation and suspense with every breath."

"It only takes ten minutes to see why this game is a sure fire winner."

It's the ideal party game; it's outrageous, wet'n'wild and perfect for children and adults alike.

Players start the game by inserting the eight red rods in the blue Wet Head container and then filling the container with any cold liquid.

The first brave soul straps on Wet Head and crosses his fingers as another player spins the top and pulls out one of the rods. If the player stays dry, he passes Wet Head on to the next lucky player. The first rod may not have triggered the water release, but one of the next seven will, leaving someone with a Wet Head!

Scheduled for release to mass retailers and specialty stores later this year, Wet Head promises to be the life of the party this summer and beyond.

About Imagination Entertainment

Imagination creates, produces and distributes the most compelling interactive entertainment to the world. Celebrating 21 years of business in 2005, Imagination has interests in traditional games and puzzles, DVD games, interactive television and digital media production. Imagination pioneered the DVD games category and is the category's market leader with products available in 85,000 retail outlets across the world.

For Further Information:

Shane Yeend on + 1 310 395 1354 or

Sarah Abbott on + 61 409 092 255

[email protected]